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1980
THE BEGINNING
With just $700, John Paul DeJoria and Paul Mitchell launch our company. Their “office” consists of a post office box and an answering machine with a message recorded by a female friend.
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1980
THE ORIGINALS
The first Paul Mitchell products – Shampoo Once, Shampoo Two, and The Conditioner – are launched in their now iconic black and white packaging (colour printing was too expensive at the time). Our revolutionary Hair Sculpting Lotion makes its debut three months later.
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1980
NO ANIMAL TESTING
Always looking out for our furry friends. Paul Mitchell becomes the first professional beauty company to announce that we don’t conduct or endorse animal testing.
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1980
SATISFACTION GUARANTEED
John Paul DeJoria and Paul Mitchell travel near and far to conduct no-cost product demonstrations. They guarantee that salon owners will sell all products purchased, and if not, they could return them for a full refund.
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1983
THE AWAPUHI FARM
Green from the get go. Paul Mitchell establishes a self-sustaining solar-powered Awapuhi farm in Hawaii – All of the Awapuhi used in our products are still harvested there today.
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1984
A STAR IS BORN
Paul Mitchell introduces Sculpting Foam – which is still a must-have for beauty editors and celeb hairstylists alike.
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1987
FOR PROFESSIONALS BY PROFESSIONALS
Paul Mitchell (the man) stars in a national advertising campaign with the tagline, – “this man does not want you to buy his products. Anywhere.” The ad firmly establishes our company’s commitment to the professional beauty industry and fighting diversion.
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1987
AN INSTANT FAVOURITE
Always on the forefront of innovative ingredients. Paul Mitchell introduces tingly Tea Tree Special Shampoo (with much fan-fare from stressed out scalps everywhere).
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1987
TEAM PAUL MITCHELL KARATE
Paul Mitchell gets its start in the world of lifestyle sports and sponsor’s Team Paul Mitchell Karate, a Martial Arts team based in Rhode Island. We still support them today.
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1987
FORWARD – THINKING
Co-Founders Paul Mitchell and John Paul DeJoria look into the future and pioneer one of the world’s first solar and wind powered race cars and enter the World Solar Challenge in Australia. Fast and green!
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1989
A SAD FAREWELL
The Hairdressing industry loses an icon, John Paul DeJoria loses his friend of 18 years, and Angus Mitchell loses his beloved father. Paul Mitchell dies of Pancreatic Cancer at age 53, leaving his share of the company to Angus.
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1989
STEADFAST COMMITMENT
John Paul DeJoria along with Pauls stage partner Jeanne Braa and the Paul Mitchell Master Associates, come together to assure the industry that our company’s commitment will remain the same, despite the loss of their dear friend, partner and mentor.
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1990
PAUL MITCHELL LANDS IN AUSTRALIA
Paul Mitchell arrives on Australian shores. With a flourish, Paul Mitchell salons pop up all over the country. Donna Gannon leads the way in education, becoming the national brand ambassador for Paul Mitchell Australia.
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1990
A NEW KID IN TOWN
Baby Don’t Cry Shampoo is introduced and makes bath time fun for kids (and parents) with its gentle, tearless formula.
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1990
WE CARE
Paul Mitchell received a Humanitarian Award from People Magazine for our ethical treatment of animals.
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1991
IN MEMORIAM
In memory of Paul, a row of trees is planted in Hyde Park, London where he used to go horseback riding as a child. Attendees include John Paul DeJoria, Roger Daltrey of “the Who”, and actor James Coburn.
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1993
GLOBAL GROWTH
With the addition of Korea, Paul Mitchell’s distribution network expands into 30 countries.
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1994
MAKING WAVES
Paul Mitchell sponsor’s the US Open of Surfing, the largest and oldest surfing completion in the US (we still remain the longest running sponsor)
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2001
TEA TREE EXPANDS
Due to the overwhelming popularity of Tea Tree Special Shampoo, Paul Mitchell launches the Tea Tree brand, turning showers everywhere into a tingly, spa-like retreat. Ahhh.
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2001
PAUL MITCHELL THE SCHOOL
The first Paul Mitchell School opens its doors in Costa Mesa, CA and sets a new standard for education in the pro beauty industry.
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2002
PLAYING WITH COLOUR
We introduce Paul Mitchell the Color, our first professional hair color brand. It is followed shortly after by PM Shines in 2004.
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2003
AUSTRALIA BECOMES
MORE THEN JUST AN ISLAND
Three Six Five become the Australian distributors of Paul Mitchell products. Led by Managing Director, John Pizzey, Donna Gannon, and Salon Success UK, Paul Mitchell Australia finds a spirit of its own.
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2004
THE DEBUT OF A BESTSELLER
Paul Mitchell revolutionises the blow-out and reduces drying time with the launch of Super Skinny Serum (still one of our best selling products).
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2005
TEA TREE MAKES A DIFFERENCE
Tea Tree partners with leading environmental organisations and pledges to help make our world a greener place.
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2007
HEAD FOR CHANGE
Our global “Head for Change” campaign is launched based on the belief that it we all make small changes to the way we live and work, we can help make the world a better place.
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2007
GIVING BACK
Paul Mitchell and Paul Mitchell Schools help Food4Africa provide nutritious meals to thousands of orphans.
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2008
TOOL TIME
Paul Mitchell Pro Tools heat up our fans’ styling routines with high-tech innovation and sleep features.
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2009
EDUCATING FUTURE ICONS
Paul Mitchell Schools reach 100 locations (and 10,000 Future Professionals) nationwide.
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2010
THIRTY YEARS IN THE MAKING
Tradition meets technology with the launch of the Awapuhi Wild Ginger collection, featuring luxury care for dry damaged hair.
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2011
WHO IS MITCH?
MITCH, our first ever men’s line, hits salons and offers guys high-performance grooming essentials that can handle any style situation.
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2012
THE TRUTH ABOUT CURLS
The Paul Mitchell Curls collection hits the market and encourages curl friends to embrace their natural texture.
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2013
INTELLIGENT STYLING
Paul Mitchell introduces the industry to intelligent styling with Neuro, a line of professional tools boasting meticulous craftsmanship and cutting-edge technology.
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2014
GROWING THE BRAND IN
AUSTRALIA AND NEW ZEALAND
Three Six Five joins forces with Boutique Brand NZ in New Zealand, to support the growth and technical support for Paul Mitchell in New Zealand.
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2015
A REVOLUTIONARY DISCOVERY
Paul Mitchell launches Marula Oil. Hairdressers around the country discover the transformative effects of the wild harvested, cold-pressed oil.
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2015
BREAKING GROUND
WITH NEW TECHNOLOGY
Colour XG and Shine XG launch in Australia. The beginning of a new chapter in professional hair colouring.
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2015
THE NEW FACE OF PAULMITCHELL.COM.AU
Paul Mitchell Australia gets an online makeover with a new website that features the company’s history and culture, style inspiration, photographs, videos and products.
The Paul Mitchell Australia blog, Tyranny of Distance, begins the search for Australia’s most inspiring stylists and cutters.